Holistic Retail & CPG Consulting

We are a high-caliber insights & analytics consulting firm based in Chicago.

Our passion is helping clients build their unique data-driven story to grow their business.

What We Do

At A.S.K. we offer a unique vantage point in Retail & CPG consulting as our team has nearly two decades leading market research, data science, and analytics teams at some of the world’s largest retail companies. We understand which data suppliers, data insights, and consumer insights will help support your “category review” or how to conduct a cost-effective quantitative survey to help with A/B testing.

Our clients don't just receive insights; they gain a competitive edge through our tailored approach to market research, analytics, and actionable insights. Trust A.S.K. to analyze your data and reveal your unique story to drive incremental business.

  • We delve into the heart of Retail & CPG markets with a blend of qualitative & quantitative market research prowess. Our research capabilities allow us to uncover unique insights. Through engaging visual narratives and dashboards, we transform complex data into clear, actionable intelligence, guiding your strategic decisions.

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  • Our analytics offerings are comprehensive, from fundamental category analysis to advanced predictive capabilities. We're equipped to handle sales & marketing analytics, supply chain & fleet analytics, consumer segmentation, out-of-stock optimization, price elasticities, and more…

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  • Our advisory service is tailored to guide you through the complexities of the Retail & CPG landscape. We offer strategic consulting grounded in decades of industry expertise, helping you navigate innovation adoption, category shifting, consumer dynamics, and supply chain challenges with confidence and clarity.

    Our advice is not just theoretical - it's practical, actionable, and designed to drive tangible results.

  • Consider us your bespoke support in category management, shopper insights steward, consumer insights clairvoyant, or your personal data scientist. A.S.K. stands ready to enhance your team with deep analytics, dashboard creation, presentation development, and client meeting support.

    Expertise: Nielsen, Circana, Numerator, 84.51, Snowflake, APIs, Redshift, Walmart Luminate

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Partners

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P: +1 (312) 593-9948

Our home base is in Chicago, IL.