Maximizing ROI in Shopper Marketing: A Case Study on Price Optimization

Challenge:

CPG companies often struggle to assess shopper marketing and trade spending effectively due to its complexity and time demands.

A.S.K. Solution:

A.S.K partnered with a $4B+ CPG company to revolutionize their trade spend ROI analysis. By integrating diverse data sources – from syndicated data suppliers like Circana to internal promotion details and loyalty card data – we automated ROI analysis, providing immediate, actionable insights across their product range.

Outcome:

This innovation led to an $8M+ increase in incremental profit for the company. By optimizing promotional spending, timing, and reallocating resources to high-ROI initiatives, we enhanced their trade spend efficiency, boosting sales and profit margins. The result? One very satisfied customer.

Below is a single interactive dashboard example. Click around and have fun!