“A.S.K. Live” at GOPEX 2024
At GOPEX 2024, A.S.K., in partnership with Circana, presented an insightful analysis of the current trends in the produce industry. This presentation provided a deep dive into how consumer behaviors are shaping the future of grocery shopping and the produce market.
The data-driven insights from our presentation highlighted several key trends:
Increased Grocery Store Visits and Inflation Impact: Shoppers are taking more frequent trips to the grocery store. However, inflation influences their purchasing decisions, leading to smaller basket sizes. This trend significantly impacts various categories, emphasizing the need for retailers and manufacturers to adapt their strategies accordingly.
Rise of Plant-Based Diets: One of the most notable trends in 2024 is the popularity of plant-based diets. This shift is predominantly driven by health, environmental, and ethical considerations. A substantial portion of the American population, including about 9.7 million who follow a vegetarian diet and one million vegans, are increasingly choosing plant-based options. This change in consumer preferences is a significant driver for the fruit and vegetable market's demand.
Dominant Role of Key States: California and Florida have emerged as leading producers in the fruits and vegetables sector, significantly contributing to the robust growth expected in the U.S. fruits and vegetables market. The increasing consumer preference for fresh and healthy produce supports this growth.
These trends carry significant implications for retailers and manufacturers. The shift towards more frequent shopping trips with smaller basket sizes necessitates reevaluating product assortment and pricing strategies. Additionally, the rise in plant-based diets presents an opportunity for retailers and manufacturers to expand their offerings in fresh produce and plant-based products, catering to evolving consumer preferences.
For more detailed consumer and retail data or insights, please contact Freshfoodsgroup@circana.com.
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Contact A.S.K.: For more insights and tailored strategies for your business, contact A.S.K. Let us be your partner in understanding and leveraging these market trends to drive growth and success in your retail or manufacturing endeavors.
